Forgetting Fairytales is all about empowering women to become everything they’ve ever wanted to be, and ultimately attract the love that they deserve. Unfortunately, this doesn’t come easily for everyone. In fact, it is estimated that 35% of women worldwide have experienced either physical and/or sexual intimate partner violence or sexual violence by a non-partner (not including sexual harassment) at some point in their lives. Some studies even suggest the figures to be higher than this.

We want to do more to protect women and children, which is why this year we’re working with Women’s Aid to tackle domestic abuse. 



Domestic abuse as an incident or pattern of incidents of controlling, coercive, threatening, degrading and violent behaviour. It takes a number of forms including physical, verbal, emotional, economic, reproductive and sexual abuse. The majority of cases happen by a partner or ex partner and the vast majority of cases are experienced by women, perpetrated by men.


Women’s Aid have two key areas of focus: first, on saving lives. And second on helping survivors.

Saving Lives:

  1. They Help Survivors: Working to ensure women are believed, know abuse is not their fault and that their experiences have been understood.
  2. They Campaign: Calling on the government to tackle the causes and consequences of domestic abuse.
  3. They Support Others: As a federation, Women’s Aid have over 180 organisations, providing almost 300 local lifesaving services to women and children.

Educating & Informing:

  1. They Undergo Research: Conduct research projects on key issues to ensure that we are leading the way in evidence and data on domestic abuse.
  2. They Offer Training: Equipping you with the tools to understand and respond effectively to domestic abuse.
  3. They Raise Awareness: Working with schools, local communities and even football clubs, Women’s Aid believes that everyone can play a role in ending domestic abuse.


We want to continue spreading our empowering messages, whilst doing our bit to support a charity that is especially close to my heart. For this reason, we are launching a new charity apparel collection with 50% of profits donated directly to Women’s Aid.

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